Developers of Luxury Leasing who market to affluent homeowners, often experience resistance from them regarding paying rent vs buying a home. We have all drank the Kool-Aid to think that you MUST buy a home and you are throwing away money if you continue to rent.

For developers pursuing affluent Empty Nesters & others “rightsizing” from their large homes, it takes patience and know-how to draw this audience to your developments.

Generational Designs offers consulting services to assist your development team with incorporating design elements that would attract an affluent market to your projects.

If you are a developer of Luxury Lease apartments and desire to attract an exclusive market of affluent people, this blog takes a deeper dive into what this market desires in housing, and how this could optimize project profitability.

There are large groups of affluent people seeking luxury leasing, who can activate and sustain upscale mixed-use and support higher rents. However, they are underserved and overlooked by many developers who tend to focus on targeting the Millennial market.

It's imperative for developers to stay on top of trends regarding the multifamily market in hopes to attract and retain tenants and to increase profitability.